Akhbar 2011 – Borneo Post/ MySarawak.org : Shop and save by using MyKad

05 Jul 2011: Shop and save by using MyKad – Borneo Post/ MySarawak.org

(L-R) Mr. Lawrence Teo (CEO of IS Group, AJ founder), Haji Mohd Kamaruddin Yap (MD of Kemawang Enterprise Sdn Bhd), Haji Uda Haji Sulai (MD of Systemic M&E Sdn Bhd), Dato’ Ir Wan Zahari Hassan (AJ Program Patron), Siti Rohani Muhamad Yusup (Director of the Government Multipurpose Card Project, JPN), Ms. YE Leong (Chief Marketing of IS Group)

KOTA KINABALU: East Malaysians now can enjoy savings rewards on their daily shopping by only swiping their MyKad under the MyKad Smart Shopper Programme.

The programme offers a comprehensive affiliated marketing platform for retailers and affiliates to form mutually rewarding collaboration, where retailers offer retail privileges to members, and referral commission to affiliates for referring members to buy from retailers.

Consumers will be able to enjoy special privileges, instant cash rebate and reward points when they shop at participating merchant outlets.

Founder of Affiliate Junction, Lawrence Teo, said the programme had acquired over 30,000 affiliates and members, with close to 200 participating outlets.

“Among them, around 10 per cent of merchants and five per cent of affiliates and members are from East Malaysia markets,” he said during the official launch in East Malaysia by Affiliate Junction which is jointly supported by the National Registration Department (NRD) and Multimedia Development Corporation (MDeC) here yesterday.

Affiliate Junction is an online and offline affiliate programme network developed and managed by I Synergy Universal Sdn Bhd, an integrated retail performance marketing solution provider in Malaysia.

There are currently more than 20 participating merchants from East Malaysia, including Sutera Sanctuary Lodges, Rumours Bistro, Lava Restor Bar, Heatwave, Airworld, Hua Hing and Survivor Paintball.

Teo, who is also the chief executive officer of the IS Group, is confident that the programme would attract more participating merchants, affiliates and consumers in East Malaysia, especially Kota Kinabalu, Sandakan and Kuching in the next few months.

The programme was officially launched earlier in Kuala Lumpur on November 4, last year. Affiliate Junction aims to acquire at least 10,000 affiliates and members from East Malaysia over the next 12 months.

“We have our targets set to expand Affiliate Junction both on the local online market as well as outside of Malaysia, and continue to make Malaysia proud.”

On the other hand, chief marketing officer of IS Group, Y E Leong, assured consumers that their private and confidential (P&C) information will not be extracted from their MyKad.

Leong explained that the MyKad will only be used as a membership card in the programme, and only information necessary for the programme such as name, identification card number, and transaction history at participating merchants will be captured for programme tracking, reporting and incentives.

“For retailers, they will not be able to view a user’s transaction history with other retailers; they can only view the history in their own outlets.

Meanwhile, director of the Government Multipurpose Card Project from NRD, Siti Rohani Muhamad Yusup, encouraged more organizations to utilize MyKad for cost saving and efficiency purpose, as the initiative done by Affiliate Junction.

She pointed out that MyKad has enabled Malaysians around the world to benefit from more than 50 applications ranging from health services to transportation under the Multimedia Super Corridor (MSC) initiative.

Rohani added that other initiatives introduced on the MyKad platform include e-pasartani and MyKasih programme, which aimed to alleviate the socioeconomic status of low income earners.

“The initiative by Affiliate Junction that leverages upon the innovative use of MyKad, which links retailers, affiliates and consumers on a rewarding platform for all parties is made feasible through this MyKad Smart Shopper Programme.

“It is a programme that I personally feel will help Malaysians at large to gain benefits from the strategic alliance of retailers under Affiliate Junction,” Rohani said.

In conjunction with the East Malaysia launch, Affiliate Junction is offering 12-month free trial to a minimum of 200 potential retailers in East Malaysia as case study partners.

Also present at the launch were Affiliate Junction Programme patron Dato’ Ir Wan Zahari Hassan, Systemic M&E Sdn Bhd managing director Haji Uda Haji Sulai and Kemawang Enterprise Sdn Bhd managing director Haji Mohd Kamaruddin Yap.

For more information on how to register as a consumer, affiliate or merchant, visit Affiliate Junction wesbite on www.aj.my or MyKad Smart Shopper Program microsite on www.mykad.aj.my.

photo above by AJ;
text extracted from http://www.theborneopost.com/2011/07/06/shop-and-save-by-using-mykad/;
also as seen on http://www.mysarawak.org/2011/07/06/shop-and-save-by-using-mykad.html;



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